Start a Campaign

Walk us through your project step by step. Thorough campaigns raise 3× more on average.

Organisation

Campaign

Your Story

Financials

🏢

Organisation & Leadership

Tell us who is behind this campaign. Backers want to know who they're trusting with their money.

Organisation / Company Name *

Use your legal entity name, or your own name if this is a personal project.

Organisation Type *

Year Established

Company Registration No. (optional)

UK Companies House number, charity number, etc.

Website (optional)

Location *

👤

Leadership

Who is running this campaign? Backers back people, not just ideas.

Your Full Name *

Your Role / Title *

Director Name (if different)

LinkedIn / Profile URL (optional)

About You & Your Team *

0 / 600 characters

📣

Campaign Details

The headline information backers will see first. Make it compelling.

Campaign Title *

0 / 100 characters

One-line Pitch *

This appears on your campaign card. Keep it punchy — under 160 characters.

Category *

Campaign Video (optional)

Campaigns with a video raise significantly more.

Campaign Image *

📷

Drag & drop an image or click to browse

JPEG, PNG, WebP · min 800×450 recommended · max 5 MB

📖

Your Story

This is the heart of your campaign. Be specific, be honest, and be inspiring.

The Problem *

0 / 1000 characters

Your Solution *

0 / 1000 characters

Your Vision *

0 / 1000 characters

Full Campaign Description *

0 / 5000 characters · minimum 100

💷

Financials

Be transparent about your target and exactly how the money will be spent. Backers demand it.

Campaign Type *

🤝

Backer Campaign

Backers pledge to support your project. Choose All-or-Nothing or Keep-What-You-Raise as your funding model.

📈

Investor Campaign

Investors pledge and expect a % return. You organise repayment directly — Seedling is a marketplace only and plays no role in repayment.

Funding Model *

🎯

All-or-Nothing

You only receive funds if your goal is fully reached. Backers are automatically refunded if you fall short. Builds maximum trust.

💰

Keep What You Raise

You keep all pledges regardless of whether the goal is reached. Best for projects that can proceed at any funding level.

Expected Return % *

The % return investors will receive on their pledge. You are solely responsible for repaying investors directly. Seedling processes the initial pledge only and plays no further role.

📈 By launching an investor campaign you commit to repaying all investors the agreed return % directly. Seedling is a marketplace only — it processes the initial pledge and plays no role in repayment. Any agreement between you and your investors is entirely outside Seedling.

Funding Goal (GBP) *

Minimum £100 · Maximum £1,000,000

Campaign Duration

Campaigns expire automatically after this period.

How Will Funds Be Used? *

0 / 2000 characters

Risks & Challenges (optional but recommended)

0 / 1000 characters

🎯

Stretch Goals (optional)

Unlock bonus deliverables when your campaign exceeds its target. Gives backers a reason to push past your goal.

🎁

Reward Tiers (optional)

Offer backers tangible rewards for pledging above certain amounts. Campaigns with rewards raise significantly more on average.

Ready to launch?

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